Online Content Specifics: Blog Writing Tips for Effective and Powerful Blogs
Blog writing tips help you improve your online content. When your blog isn’t as effective or powerful as you’d like, the biggest culprit is over-analyzing what you should or shouldn’t say. Worrying too much about hurting your style is common too.
You can avoid these mishaps by putting your readers first, organizing your ideas and implementing a host of other blog writing tips. Apply the tips below to your own blog or one you’re writing for cash for Write.com. By focusing on the right things, you write online content that has more energy, has more meaning and has an impact on a wider audience.
Blog writing tips for a more powerful blog
- Tip #1: Put your readers first. Think about why you write. Is it about you? Is it about wowing the world with all your amazing ideas? Your answer should be “no” to both of those questions. You write for your readers, even when a blog is a promotional tool to improve SEO or increase sales. Instead of trying to impress readers, write well, and write for them with clear, clean and concise online content that has a purpose.
- Tip #2: Organize your thoughts before writing. Creating an outline (even if it’s only a mental one) focuses your writing, keeps you on track and eliminates unnecessary information. You can use a more formal outline, or jot your ideas down while organizing how you want to present them. Cut out any ideas that seem out of place or don’t relate to the topic as a whole.
- Tip #3: Express your opinion. Don’t be shy about sharing your thoughts. The appeal of blogs is that they are often well-expressed opinions, even on company websites. People in general like to know what others (you included) think. Always stay respectful of others, but write honestly and openly.
- Tip #4: Link contextual information. When writing for you own purpose, incorporate contextual links to related material. Your readers often want more information after reading your blog, or they should if you write it well. Give them what they want while providing other quality sources of information.
- Tip #5: Embrace “less is more.” You don’t have to write a novel to get your point across; in fact, if you write too much in a blog post, fewer people are likely to read your online content. Your readers are busy people. Make life easy on them by keeping your posts short. Less is more. Longer posts are more easily forgotten and harder to embrace for most of your readers. Aim for a minimum of 250 words, and avoid writing extremely long posts.
- Tip #6: Ensure your content is easily scanned. Your readers want online content they can scan quickly. Use numbered and bulleted lists to create easy-to-scan structure. Use paragraph subheadings. Write clearly and concisely. Mix it up a bit, but make sure your online content is digested easily.
- Tip #7: Write in a consistent and conversational style. Keep your tone conversational. If your online content is stuffy and pretentious, it turns readers off your blog. Once you find your voice and tone, use it for all your posts on the same site. Your readers like to know what they can expect, so be consistent with your style.
- Tip #8: Make your point clearly. You make points clearly when you get your message across to readers. Doing that requires you to get proactive in writing clearly. Use the active voice. Write what you mean; don’t dance around it to leave readers guessing your true intent. Rewrite anything your readers could misunderstand. Omit irrelevant content. Fill in the gaps when something’s missing.
- Tip #9: Use keywords effectively. Research keywords. Understand when and how to use keywords for SEO to drive organic traffic to your blog. Avoid keyword stuffing, and naturally weave keywords into your online content. Never forget that while keywords and SEO are important, your audience comes first.
- Tip #10: Edit and proofread thoroughly. Your message is often only as good as your editing and proofreading. Poor writing undermines your message and makes readers question your credibility. Learn how to edit online content well, and check, double check and triple check your posts before you submit.