Commas indicate a pause, or break in thought. In a direct address, a comma (or pause) makes it clear to whom you are speaking or writing. When that comma is missing, you can drastically alter the meaning of your words. Consider the following image:

Now you see how something as small and seemingly insignifcant as a comma can save a life. Unless you want your 90-year-old grandma cowering in the corner thinking you are about to boil, bake or broil her for the family dinner, remember to use the comma signifying a direct address.

For all practical purposes, this may seem like a fairly simple comma rule to remember and follow. Yet, it is a common error that can leave your readers questioning not only your grammatical prowess, but also your propensity for cannabalism. Below is a portion of an “About Me” section from a blogger’s site. Note the lack of the direct address comma.

“I’m a 24 years [sic] old blogger (that loves cooking ladies) [sic] and I like to laugh and joke around a little.” – Ronald L. Harris, Jr., The Revenue Herald blog

So…

Mr. Harris likes cooking ladies? That is a scary thought if you are one of the unlucky ladies he sets in his sights. Unless of course, you consider what he really means—he loves cooking, ladies. The difference the comma makes is the difference between you thinking Mr. Harris is a sadistic serial killer who all women should avoid unless they want to end up on his dinner plate or thinking that Mr. Harris enjoys cooking, which he hopes appeals to all the lovely ladies he means to address. The use of [sic] signifies grammatical errors within the quote, not Mr. Harris state of mind – although if you take his words literally, “sick” might prove more fitting.

The moral of this post is that regardless of how insignificant a comma seems, the omission of one can take your words from something simple to something you never intended, as is shown with the direct address comma. With the proper use, you can avoid mishaps that leave your readers scared, frightened or running in the opposite direction to save their lives.

Affect vs. effect

Affect is usually used as a verb, and it means to influence something. Effect, on the other hand, is a noun, and it refers to something that results from an action or event.

Example 1: To affect readers positively, you must write engaging articles.

Example 2: Engaging articles have the effect of keeping readers interested.

Because vs. since vs. due to vs. as

When you are choosing which of these three words to use, it is important to consider the context of the entire sentence. Never write “due to the fact that;” it is a wordy way of simply saying because. Due to essentially means’resulting from or caused by, but it is almost always interchangeable with because. Because, since and due to and as can all share this definition. Since and as, however, can also mean an amount of time has passed. If you choose to use since, make sure it is not confusing to your readers.

Example: Since you read blog posts, your writing is improving.

In the above example, you can interpret since and the sentence in two ways. If since is understood to mean the amount of time passed, the sentence means from the time you started reading posts until now has resulted in improved writing. However, if you substitute because for since, the sentence means that your writing is improving as a result of reading blog posts.

Continuous vs. continual

Continuous means that something continues without stopping – there is no break in time or stream. Continual means something is more chronic – that it is repeated, but there are breaks.

Example 1: The continual interruptions make it hard to complete work.

Example 2: The continuous support of the CS internal staff rocks.

Different than vs. different from

Either phrase is acceptable when comparing two nouns. However, the generally accepted norm is different from according to AP style. If you are comparing a noun to a clause, use different than, as different from would require additional wording.

Example 1: Canadian English is different from American English.

Example 2: Grammar rules are different than I remember.

Example 3: Grammar rules are different from the ones I remember.

Ensure vs. insure vs. assure

Ensure means to make sure something does or does not happen. Assure means saying something with confidence. Insure means to provide an insurance policy. Insure is the word least likely to appear in e-commerce writing.

Example: Rest assured, if you insure your home, you can ensure compensation in the event of a fire, damaging storm or robbery.

Farther vs. further

Farther refers to a physical distance that is measurable. Further refers to something more metaphorical or figurative – meaning you cannot measure it. Think of further as the extent of something.

Example: The store is a littler farther than you thought, but further online research for something closer is not something you wish to do.

Less vs. fewer

Fewer is used when referring to people or things in plural form that you can count. Less is used when something does not have a plural or counting is not possible. Less is also used when numbers stand alone or with measurements and time.

Example: There are fewer errors in many pieces of content, resulting in less frustration for many editors.

More than vs. over

Use more than for amounts, figures and anything that is countable. Over is a spatial reference and a preposition. There is no hard and fast rule according to AP style for the preferred use; however, use more than to avoid double prepositions in cases where over creates one. Otherwise, evaluate your sentence and the context and choose the phrase that sounds best.

Number vs. amount

Number is used when something is countable. If it is impossible to count or a monetary figure, use amount.

Example: The number of writers working on a particular batch of HITS affects the amount you earn.

Then vs. than

Than is used in comparative statements. Then is used in almost every other situation and is a marker of time or gives a sequence structure to events or thoughts.

Example: You can make more writing for CS than for any other mturk requester.

Example: Learn the style guide well, and then apply it to your writing.

Toward vs. towards

While these two words essentially mean the same thing if you were to look to a dictionary for their meanings, AP style dictates to always use toward – no “s.” Towards is more commonly used in British English.

Sensual vs. sensuous

The distinction between sensual and sensuous is very small, but it does exist. Sensual is an adjective that means appealing to the physical senses. Sensuous shares this meaning, but it also means relating to or derived from the senses. Sensual is often seen as a combination of sensuous and sexual. This distinction is very small, and using them interchangeably is not technically grammatically incorrect. However, if you are a careful writer who aims for greatness, you keep the words separate and use them appropriately.

Example 1: Lounging on silk sheets is a sensuous experience.

Example 2: Silk robes make you feel sensual.

Whether vs. if

If is used to express a condition. Whether is used for comparative statements. When using whether, the “or not” is implied and is not included.

Example: If you love to cook, having the right kitchen gadgets is essential.

Example 2: Whether you love to cook or you let your hubby prepare all your food, having the right kitchen gadgets is essential.

These are just some of the confusing word pairs you may encounter in your writing. If you struggle with a pair that is not mentioned here, consult a dictionary for the meanings of both words to determine which is the correct one.

What is it?

Turker Nation is a forum created by turkers for turkers. It has forum threads for general turking questions, but the best part about it is the threads for individual requestors, such as CrowdSource. The CrowdSource forum threads are contained within the Requestor Boardroom section of Turker Nation.

How does it help you?

Within the threads for CS, you can ask questions about grammar, specific writing tasks and much more. In addition, it gives you an opportunity to learn from others or help someone else with specific writing tasks. It also creates a platform where you can send a private message to one of the CS staff. Sammie, Suzanne, Shea and Shannon (add a CS at the end of their names for their respective Turker Nation IDs) can provide answers to the questions you may have regarding submitted work, feedback you received or a problem with your CS account. These ladies also participate in the general CS thread addressing issues, providing additional information and answering questions.

How do you sign up?

To sign up for Turker Nation, you simply go the website (www.TurkerNation.com), and click on “Register.” Fill out your information, and wait for approval. The volunteers who run Turker Nation approve new members twice per day, so stay patient while waiting for approval. It is also important to make sure your password for Turker Nation is different from your mTurk password, so keep this in mind when you are registering.

What is important to know?

There are several things that are important to know when you are starting out at Turker Nation. First, you are not immediately granted access to the Requestor Boardroom, which includes the CS threads. You must first make a certain number of posts in the general forum threads, AND a period of one week must pass before you have access to the good stuff. It is a good idea to read the Rules thread and the Guide for New Members of Turker Nation and Those Thinking of Signing Up thread – both of these give you the lay of the land and let you know what behaviors are acceptable and what ones are not.

Now, you have the lowdown on Turker Nation. If you are not already a member, signing up gives you a powerful resource for your CS writing. Not only can you learn new things, stay on top of CS news and express your thoughts and opinions, good or bad, you can also get to know and socialize with other CS workers. Just remember to always treat your access to Turker Nation as the privilege it is!

“For many years to come”

While this phrase is not really incorrect, it is overused. Instead, try writing phrases that are specific to the product’s durability. For example, if you are writing about outside garbage cans, you could write the following: “These rugged garbage cans withstand the elements and stay sturdy through years of curbside use.”

“The best available on the market today”

While the product about which you are writing might favor consideration as the best available, in most cases, it is not. This does not mean it is not a quality product. However, whether something is “the best” is subjective, depending on who is making the consideration. Product descriptions cover high-end products, low-end products and those in the middle; in addition, sometimes you are writing descriptions for a more obscure brand. Avoid this phrase to ensure you are not making false claims. Using “today” in general is also unnecessary and fluffy – by writing in the present tense, “today” is implied.

“Leads the industry”

The reasoning behind avoiding this phrase is similar to that of the previous one; the brand that makes the product might enjoy consideration of “leading the industry,” but most likely, it does not. Instead, if you are set on using this phrase, you could write that the brand is ONE of the leaders in the industry – if that is backed up through your research. However, it is generally best to avoid this phrase altogether to avoid writing inaccurate or misleading information.

“Get yours here today”

This phrase adds nothing of value. “Today” is implied through writing in the present tense, and “get yours here” is very generic. Instead, if you were writing about children’s bedding, try writing something like this: “Browse this collection for quality bedding that sparks your child’s imagination with fun, colorful choices that include favorite fictional characters.” This statement is much more specific and does not easily apply to another keyword.

“The next time you are in the market for”

Those reading your content are most likely “in the market for” the product at that particular time, so avoid this phrase. It adds no value to your content. If you really feel the need to use the phrase, write “if you are in the market for” instead. Something more specific is always a better option, though. For example, if you were writing about purses, this sentence is much more engaging: “If you are looking for a stylish purse that looks as great as you do, browse this collection of versatile styles and colors for an accessory that makes a statement. “

“Go to your local [insert store name or type]”

Never forget that e-commerce is for online sales. You never want to suggest or encourage a reader to visit a local store to make the purchase. The purpose of your writing is to make a reader want to purchase from the site on which your content is displayed.

“Great”’ and other overused, generic adjectives without backup

Adjectives are necessary when writing e-commerce; however, overusing generic adjectives, such as great, excellent, perfect, high quality and many others, hurts your content rather than helps it. You should never use the same adjective more than once, especially in a 100-word paragraph. Also, look to use more descriptive adjectives that add value to your words. For example, instead of writing “these great purses are a great addition to your wardrobe accessories, try writing something like “these designer purses make a versatile addition to your wardrobe accessories.”

URLs of any type (unless specifically requested)

Never, ever include URLs to where products are sold. The content you are writing is for a specific site, so anyone reading it is already visiting the “right” site to make a purchase.

The phrases/words and suggestions outlined here are just some of the overused, inappropriate phrases used in writing e-commerce pieces. Keep in mind you want to write content that engages and is accurate, not content that can apply to any other product. The best way to avoid fluff is to ask yourself if you can insert a different keyword and have the information still make sense; if the answer is yes, what you wrote is most likely fluff.

Learning from and following the information and suggestions contained within this post is sure to help you write engaging, relevant and quality content that does what e-commerce writing is supposed to do – sell products for the client for whom the content is generated.

Find it right “here”

It is okay to refer to “here” once in any product description or article, but only once. In most cases, it is possible to use alternative phrasing to avoid using it at all. The reason for only using it once is that with any word or phrase, repetition of the same word, words or phrase makes for pretty boring copy.

Here are a few examples of alternative phrasing to replace “here” and provide a variation in word choices:

This collection offers…

Housed in this collection…

In this selection, you can find…

These are just a few examples of alternate phrasing to avoid using “here” too many times; there are many other more descriptive ways to say “you can find it right here” or “here, you can find.” Variety in words and phrases is the spice that makes engaging, interesting copy that sells products – the goal of any well-written product description.

Sounding TOO excited!

While referring to “here” too many times produces boring copy, it is also possible to produce copy that is TOO exciting when too many exclamation points are used. This punctuation shows excitement. In fact, it is often referred to as a screamer, startler or gasper. Only one exclamation point should appear in any e-commerce paragraph or article. Using more than one comes across as spammy and overselling.

It is important to choose the right punctuation to set the right tone. Exclamation points convey strong feelings or very excited shouting. Because of this, it is important for writers to remember that there is not a product or brand on the planet that warrants the use of multiple exclamation points, especially one following every sentence.

An exclamation point is well used to emphasize a very strong point about a product. The use of one is not appropriate for most products – it is hard to get that excited about computer motherboards for example. There are instances where one is appropriate, but as a general rule, exclamation points should stay limited to one per writing HIT.

By avoiding the overuse of “here” and exclamation points, any writer is well on the way to writing more engaging and interesting copy.

Avoid rambling prose

Keep rambling diatribes far from your content. It causes confusion, and your readers often lose interest much in the same way that loud music while you are studying makes it hard to concentrate. Concentration is important for a variety of reasons, and you can help your concentration by taking over-the-counter supplements.

See? Rambling turned the previous paragraph into something about everything BUT avoiding rambling prose. Avoid this type of off-subject writing at all costs. It only serves to undermine the message you want to convey.

Kick overwriting to the curb

Overwriting usually happens when you do not have enough information to construct effective content, or sometimes you may simply like the sight of your prose. In either case, overwriting diminishes the message of your content, and it often comes across as overselling. Consider the following sentence:

Example of overwriting: The fantastic benefits of using these out-of-this-world coffee mugs ensure every brightly-lit, fresh-aired morning you arise from your luxuriously comfortable haven of a bedroom is one that makes sure your glorious day starts out immediately on the path to one that is sure to end a great one.

Steer clear of fluff words

Fluff words are often words that qualify and are often adjectives. Eliminate these fluff words as much as possible from your content. Fluff words include (but are in no way limited to) very, rather, great, amazing, little, stupendous, basically and many, many other words. Fluff diminishes the quality of your content and provides no useful information. Consider the following sentence:

Example of fluff: Shop this amazing collection of tents that are basically the best on the market and are rather great additions to your stupendous collection of great camping gear.

Eliminate redundancy

Redundancy and repeating yourself repeatedly over and over creates content that is boring, making readers unlikely to make it all the way through what you write because it is boring. Say something once, and say it well, rather than repeating yourself with redundant content. Writing the same thing repeatedly is never a good idea because it is boring to your readers. (Yes, this paragraph is intentionally redundant to the extreme).

Write short paragraphs

When writing articles or any piece with multiple paragraphs, you should keep paragraphs short. Longer paragraphs discourage readers from reading the entirety of what you write. The human mind processes and absorbs information more effectively when it is viewed in shorter chunks of information. With this in mind, limit your paragraphs’ length as much as possible to encourage more readers to read all of your content.

Use simple words

Complex words or words reserved for the echelons of the very smart have no place in e-commerce writing. Consider your audience; it is likely to include people from all walks of life, income brackets, educational levels and age groups. You want your readers to understand and relate to your content.

Writing with simple words is more effective than content packed with big, complex words because it conveys meaning simply and directly. For example, replace utilize with use, facilitate with help, commence with start and peruse with browse. Longer, more complex words should only appear in your writing when no other word conveys what you want to say.

Stay specific

The more detail you provide in your writing, the more interesting it is to those who read what you write. Consider the following two sentences.

Sentence #1: This collection of handbags offers a variety of color choices.

Sentence #2: This collection of handbags includes brands like Prada, Lucky Brand, Fossil and more that offer a variety of fun, expressive colors, such as Tuscan red, silver shell and black cherry.

Clearly the second sentence is more interesting, and it provides more details to help those who read your content to visualize the handbags available.

Proofread as if your life depends on it

After writing content, proofread it carefully with zest. Eliminate any of the bad content mentioned above, and shorten, rewrite or delete words or phrases that do not add something to the message you wish to convey. Make sure you do not have extra words peppering your content and taking up space that is best used for relevant, engaging and effective content.

Following these eight tips is sure to improve the quality of your content, warrant positive comments from editors and, if you do a good job proofreading, a bonus from CrowdSource for work of exceptional quality.

Create a work environment within your home

While it is unlikely you can create an “office” space outside your home, establishing an area within your home that is designated as your workspace is crucial to effectively manage your time. The best option is a room that functions as an office, preferably one with a door. However, if this is not possible, sectioning off the area where you work with curtains or a Chinese screen works wonders to keep your time management skills in tip-top shape.

Dress for work

With a designated work space created, you can focus on your clothing. If you are like many writers, you probably think the ability to work in your pajamas is the greatest thing since peanut butter and jelly; however, dressing as though you were actually heading into the office puts you in the right frame of mind and helps to keep you focused on your work. This focus translates into better use of your time.

Arrive to “work” on time

Dressed for “work,” you should arrive at the your “office” at relatively the same time every day. Without a commute to a physical job, you can relax a bit longer before diving in for the day. The best part is that CrowdSource provides work at various times of the day, so establish a set of hours that work best for you. Consistently working within these hours is sure to have you pumping out content quickly and in a timely manner. Establishing hours of work also goes a long way toward ensuring your sanity.

Track your time

You want to maximize the time you set aside to write to maximize the amount of money you earn. The structure of work from CrowdSource via mturk makes it easy to track your time. If you can complete six 100-word e-commerce paragraphs in one hour, grab them at once. Make sure to look at the time remaining before you submit the last HIT. Keep track of your improvement over a long period of time. Also, a great way to track your time and measure the amount of work you can complete in a certain amount of time is to work steadily for a set amount of time, such as one hour, and then take a break for 10 minutes. Over time, you should see an improvement on the volume of work you can complete in the same amount of time.

Avoid multitasking

While multitasking probably serves you well in a variety of other ways, when you freelance, it can prove more harmful than beneficial. Every second you spend on another task like checking email, catching a few minutes of the news or chatting it up with a friend on the phone translates into less production and fewer earnings. If you are effectively managing your time, you are sure to have plenty of time to do those things that are a distraction to your work once you have finished for the day.

These tips are just a few of the things you can do to maximize your time management to ensure you enjoy high earnings as a result of your hard work. It is also important to remove distractions, to take adequate breaks, including a good lunch break that includes socializing, and to take good care of yourself. All of these things help develop your skill set that revolves around effective time management. Following these tips is sure to result in earnings higher than you thought possible.

Words

Words used for items in a series or for paired items must take the same form to keep parallelism intact. This means if adverbs are used for the first two items of a series, one must also appear in the last item in the series. Likewise, paired items and items following a colon should also take the same form. Consider these examples:

Incorrect: If you love hiking, camping or to bike outdoors, these jackets are for you.

Correct: If you love hiking, camping or biking outdoors, these jackets are for you.

Incorrect: These nightlights not only make it easy to see in the dark, but they also make it a breeze finding your way in unfamiliar surroundings.

Correct: These nightlights not only make it easy to see in the dark, but they also make it easy to navigate in unfamiliar surroundings.

Phrases and sentences

Any parallel structure that starts with a phrase must maintain the use of phrases throughout the entire sentence. This includes maintaining the same voice by not switching from a passive voice to an active one, or vice versa.

Incorrect: Whether you love to perform solos for an imaginary audience, sing sonatas to your significant other or you have spent time belting out your favorite tunes to your friends and family, karaoke machines are a great way to practice your singing.

Correct: Whether you love to perform solos for an imaginary audience, sing sonatas to your significant other or belt out your favorite tunes to your friends and family, karaoke machines are a great way to practice your singing.

Likewise, sentences with a balanced structure that embraces parallelism create symmetry that only adds strength to the words you write.

Incorrect: Consider a red crocodile skin wallet, or add a wallet made of leather in the color of black.

Correct: Consider a red crocodile skin wallet, or add a black leather wallet.

Paragraph subheadings, how-to steps and bullet points

Just like with words, phrases and sentences, paragraph subheadings, how-to steps and bullet points are strengthened when they take the same form. Start all with the same parts of speech or types of phrasing to ensure the best flow. The paragraph subheadings in this post all start with nouns. Consider these examples for how-to steps and bullet points:

Incorrect: (How to)

1. Write parallel structures
2. Proofread for errors
3. Fixing errors

Correct: (How to)

1. Write parallel structures
2. Proofread for errors
3. Fix errors

Incorrect: (bullets)

• Words
• Phrases
• Structuring sentences

Correct: (bullets)

• Words
• Phrases
• Sentences

Tips for proofreading

While you are writing or editing, there are a few things you can do to proofread to check for parallelism. Try these tips:

Tip #1: Skim your writing piece for the words “and” and “or,” and make sure any items or phrases in a series take the same form by looking at the words on both sides of the conjunction. Correct anything that is not parallel.

Tip#2: For items in a list, you can create a temporary column to ensure the list starts with the same part of speech.

Tip#3: Read your writing out loud. If you notice rhythms or sounds created by words that are similar, such as words ending in “ing,” “ly” or “ed,” make sure the rhythm or pattern of sounds is maintained as long as it is needed. If it is in a spot that requires parallelism, edit to make any corrections.

Making sure parallelism is a part of what you write enhances your writing. Sometimes, it can even work to clarify the meaning of something where parallelism uses adjectives to specify the type of something that may take alternate forms. Stick to using the same forms of speech in the same voice for words, phrases and sentences as well as paragraph subheadings, how-to steps and bullet points to maximize the effect your words have on your readers.

Into vs. in to

The major difference to remember here is that “into” is a preposition, and “in to” is an adverb (in) and a prepositions (to). “Into” is part of a prepositional phrase comprised of “into,” its object and any words that modify its object. Phrases that contain “into” function as an adverb that modifies the verb or phrase that precedes it.

“In to” on the other hand, means that “in” as an adverb modifies a verb, and “to” is a preposition that takes its own object. Choosing the wrong spelling can result in an incorrect meaning, often one that makes little sense. Consider the following examples:

Example 1: Consider silk bed sheets to turn your bedroom into a luxurious haven.

Example 2: Whether you are turning a presentation in to your professor or your boss, using these report covers creates a professional impression.

In the first example, “into” is a preposition that is part of the prepositional phrase “into a luxurious haven.” Its object is haven, and luxurious is an adjective that modifies haven. Using “in to” changes the meaning of the sentence to imply that you are literally taking your bedroom and handing it to a luxurious haven, which makes no sense.

Likewise, in the second example, “in” functions adverbially to modify turning, and “to” takes the object of “your professor or your boss.” Using “into” in this situation changes the sentence to mean you literally turn your presentation into your professor or boss – as in the presentation morphs into a person, which is impossible.

Onto vs. on to

This word pair works in the same way that into – in to does. A great way to know which spelling is correct is to use the “up” test. If you read a sentence out loud, and say “up” in front of “onto” or “on to,” and it makes sense, the correct choice is “onto.” Consider these examples:

Example 1: Read (up) on to learn about other confusing spellings for word pairs.

Example 2: Jump (up) onto your bike, and hit the trails in style with these bike helmets.

Everyday vs. every day

Another word pair that requires the proper spelling is everyday/every day. “Everyday” is an adjective that means daily or ordinary. “Every day” means each day.

Example: Everyday handbags from this collection let you hit the town in style every day.

Other word pairs with more than one spelling

Other words that are sometimes confusing include those that are one word when used as an adjective or noun and two when used as a verb. Consider and keep in mind these examples:

Example 1: Proper workout gear is essential for a workout that makes you work out at your potential.

Example 2: The playoffs are approaching, and each team’s energy is sure to play off that of other teams.

Example 3: Cleanup is a breeze with cleanup supplies that make it easy to clean up sticky messes.

Example 4: Leftover mashed potatoes are the only food left over from the barbecue.

With the word pairs identified here and many others, knowing what meaning you are trying to convey is essential in determining the correct spelling. If you are unsure, consult an online dictionary for the definitions for both spellings. When you know what you want to say, choosing the right spelling is easy.

Compliment vs. complement

One common mishap is confusing the words “compliment” and “complement”. Both are pronounced the same way, but have different meanings. To compliment someone or something is to praise it. When something complements another, it completes it (notice the inherent spelling hint –‘complete’ is already a part of the word ‘complement’). Master the differences between the two words and enjoy the compliments you receive – they are sure to complement your day.

Complement (v.)

• The sparkly shoes complemented her dress perfectly.

Compliment (v.)

• He complimented his wife on her sparkly shoes.

Complement (n.)

• Red wine is a complement to a steak dinner.

Compliment (n.)

• The host was complimented for his selection of red wines.

Referring to a company or brand

Another error writers often make is referring to a company as “they” instead of “it”. When referring to a company or brand, use third-person singular pronouns. A company is treated as a collective noun and requires a singular verb and pronoun. Especially when writing e-commerce content, you want to portray the company and the product in the best possible light. Do not allow a simple grammatical error to distract the consumer from making a purchase.

CORRECT: Nike is a trusted brand for athletic shoes. Its line of women’s cross-training shoes is expansive and varied.

INCORRECT: Nike is a trusted brand for athletic shoes. Their line of women’s cross-training shoes is expansive and varied.

That vs. which

Confusing “that” and “which” is a widespread mistake. According to the Style Guide, “that” precedes a restrictive clause. These clauses are essential to the meaning of a sentence – if it is removed, the meaning of the sentence changes. Because they are restrictive, no commas are necessary. “Which” precedes a non-restrictive clause. Leaving these clauses out does not change the meaning of a sentence. Because they are non-restrictive, commas are needed before and/or after the clause.

Examples:

1. Do not serve drinks that contain alcohol to minors.
2. It is illegal to serve alcoholic drinks, which are often tasty, to minors.
3. Young children should not play with toys that come with small parts.
4. Toys with small parts, which often come with Happy Meals, are dangerous for young children.

Paying attention to these style guide rules brings credibility to your writing and ensures that the reader clearly understands the content.