Catchy little title, isn’t it? The use of contractions seems fine at first; however, to the experienced writer, contractions take away from the final word count. After all, why shorten your writing when you are able to kill two birds with one stone? Instead of using the word “isn’t,” write the phrase “is it not.” There, now you have three words instead of one. The longer the article, the more this helps fill that word count.
Another reason to avoid contractions is that it takes away from the overall professionalism of the article. Using contractions is informal; okay, this blog is not necessarily a formal business topic, but it does create a more serious tone rather than an informal conversation between peers. So, the next time you are feeling eager to use a contraction, do not! Think about the tone you are setting, and fill that word count while writing a more professional piece.